Bringing traffic to your website has become the key challenge today for both the designers and more so for the Search Engine Optimization Experts. Market research reveals that percentage of direct visitors to your website is significantly less. Your sophisticated website draws visitors primarily from the search engines. So, it’s of prime importance for your website to draw the attention of the search engines to get a good rank. Now let us look into the factors as to how the search engine evaluates a website?
Traffic Analysis – How?
Traffic Analysis is the key part of any Web Analysis technique as the ultimate objective of any web site is to reach the right traffic or inversely to attain the attention of the desired traffic. Website is the most acceptable advertising media rewarded by the Internet boom.
Bringing Traffic to your website
has become the key challenge today for both the designers and more so for the Search Engine Optimization Experts. Market research reveals that percentage of direct visitors to your website is significantly less. Your sophisticated website draws visitors primarily from the search engines. So, it’s of prime importance for your website to draw the attention of the search engines to get a good rank. Now let us look into the factors as to how the search engine evaluates a website? Below is a list of parameters
Henry David Thoreau reflects the common human psychology in his own articulate way, “He who can pronounce my name aright, he can call me,and is entitled to my love and service.” Similarly, when we are talking about the search engine optimization or how to bring traffic to your website, then also we need to equally prioritize the names.
How to increase traffic to your website
When I had searched Google with the keywords ‘internet directories’, I have got a result of 61,800,000 and when I had searched Google by search engines, I have got a result of 59,200,00. Perhaps the numbers indicate the popularity of Internet Directories and Search Engines over the Internet.
Traffic – Quality vs. Quantity
In the online industry there has been a lot of talk about the generation of traffic and therefore has been a main focal point to almost all online businesses. From small website owners to corporate CEO’s they are all asking the same question: how can I generate traffic to my website?
SEO – Not that easy
Many People that want to increase their website traffic despair in the middle of the way and stop trying. They cease to promote their site because they think they faild. Why to cease in the middle?
Paid to surf
Walt Whitman says, “To have great poets, there must be great audiences too”. The million-dollar question is how to get that great audience. In the world of websites, it is the traffic, which builds your ‘great audience’. Paid to surf is one such technique, by which you ensure a sustainable amount of traffic and at times conversion also.
The points mentioned above are a result of continuous research and analysis by SEO experts and based on the probability theory. In reality the major constraints are the presence of a wide variety of search engines and their algorithm techniques, which vary from one search engine to the other where no search engine has ever published their algorithm. So, a continuously intelligent fight between the Search Engines and the SEO experts are still on, where everybody wants to apply new methodologies and techniques to win over.
We will narrate a small example. As soon as the SEO experts had discovered that Meta tagging and the density of the keywords in a page contribute to the higher page ranking in search engines, the web designers started stuffing the keywords in the content even without carrying a sense. Some of them had acted even smarter,
by hiding the content behind the images or using the same background color, so they don’t become visible to the visitors, but crawled by the search engine robots. Search Engine has also been able to trace the camouflaging tendency and started discarding these redundant keywords.
Similarly when SEO experts could find out that the Inbound and Outbound links matter really much for ranking of the site, a lot of automated software had emerged to create links in different sites, at times even without the knowledge of the site owner/ webmaster. Search Engine has also started penalizing such sites. A common philosophy even in the very recent past is to link exchange, where two websites join hands to exchange their links in their respective sites for mutual benefits. Search Engine has started evaluating links to and from the relevant sites, which means somewhere both the sites need to have relevance, either in theme or products or at least one should be the complementary to the other. After all, a kids’ school can never have a direct relationship with a nightclub!
A quest for innovation, continuous research and analysis due to technical marvels has become the tool for the Search Engine companies and Search Engine Optimization experts/ companies, where the triggering event is perhaps the application of intelligence and presence of mind. We mostly remain a mute spectator.