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Bringing Traffic to your website |
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Bringing traffic to your website has become the key challenge today for both the designers and more so for the Search Engine Optimization Experts. Market research reveals that percentage of direct visitors to your website is significantly less. Your sophisticated website draws visitors primarily from the search engines. So, it’s of prime importance for your website to draw the attention of the search engines to get a good rank. Now let us look into the factors as to how the search engine evaluates a website? Below is a list of parameters
The points mentioned above are a result of continuous research and analysis by SEO experts and based on the probability theory. In reality the major constraints are the presence of a wide variety of search engines and their algorithm techniques, which vary from one search engine to the other where no search engine has ever published their algorithm. So, a continuously intelligent fight between the Search Engines and the SEO experts are still on, where everybody wants to apply new methodologies and techniques to win over. We will narrate a small example. As soon as the SEO experts had discovered that Meta tagging and the density of the keywords in a page contribute to the higher page ranking in search engines, the web designers started stuffing the keywords in the content even without carrying a sense. Some of them had acted even smarter, by hiding the content behind the images or using the same background color, so they don’t become visible to the visitors, but crawled by the search engine robots. Search Engine has also been able to trace the camouflaging tendency and started discarding these redundant keywords. Similarly when SEO experts could find out that the Inbound and Outbound links matter really much for ranking of the site, a lot of automated software had emerged to create links in different sites, at times even without the knowledge of the site owner/ webmaster. Search Engine has also started penalizing such sites. A common philosophy even in the very recent past is to link exchange, where two websites join hands to exchange their links in their respective sites for mutual benefits. Search Engine has started evaluating links to and from the relevant sites, which means somewhere both the sites need to have relevance, either in theme or products or at least one should be the complementary to the other. After all, a kids’ school can never have a direct relationship with a nightclub! A quest for innovation, continuous research and analysis due to technical marvels has become the tool for the Search Engine companies and Search Engine Optimization experts/ companies, where the triggering event is perhaps the application of intelligence and presence of mind. We mostly remain a mute spectator. ----------------------------------------------------
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