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Content – the Key to SEO |
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The Web Content demands emancipation from the cherished traditional process of content development just to add value to the leisure hours of the people. Rather the overwhelming growth of web sites and the search engines demand the presentation of a content is such a precise manner so that the objective/ products & services draws the focus of the visitors in less than 8 seconds.
Once you define your objective or goal in a particular page, you start developing content for the same. While developing the content, the first thing one must address is to arrive at the most in demand keywords through extensive research and analysis on the Internet. Remember to search for parallel keywords without diluting the objective which may work like a miracle in your site. Let’s take an example as to where you want to write “young children” while research has revealed that the most searched keywords in the recent past are “boys” and “girls”. So, the content developer can change the children to boys and girls to get a priority and it is need less to say that the objective/ meaning of the sentence has not been distorted.
Once the developer has finalized the primary keywords, he must appreciate the concept of secondary and tertiary keywords also carry importance for the search engine crawlers. Again the parallel keywords are too researched in s similar fashion before freezing all the keywords. Once the keywords have been finalized, it’s important to determine on the density of all types of keywords in the content.
Gone are the days, when people used to stuff keywords in any manner to get the attention of the crawlers. Today the crawlers are intelligent enough even to evaluate the usage of keyword stuffed in a statement. They first try to understand the relativity of the keyword with respect to the meaning of that statement. So, the content developer has to take enough precautions to intelligently stuff the required keywords without changing/ diluting the meaning of the entire content. Another very important aspect of content development is the presentation/ highlighting methodology. So, while designing the content, the content developer must focus at a proper header/ sub header or even highlight the text portions. The highlighting can be done generally by bold letters or letters with slightly larger fonts. The designer may want to highlight some texts/ messages through marquee or JavaScript or even by flash movie. One must be cautious that Flash and Java Scripts are not so palatable to the search engine crawlers. Again one can never deny the jazzy presentation of Flash/ JavaScript draws attention of the people. So, to undertake a continuous effort to mix and match is necessary. People sometimes confuse between Web Content & Reporting. The key difference is that reporting has got a scope of showing your views over and above the actual incident, but web content has got minimum scope of deviating from the objective/ goals of highlighting the products/ services and unique features, where the visitor may not wait for more than 8 seconds. ----------------------------------------------------
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