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Flash Movie and SEO |
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The paradigm-shift from a lucrative design to a SEO-friendly design has raised a host of questions about the presence of Flash movies in Websites. Remember the controversy has been raging in an age when Flash has also changed its versions multiple times proving beyond any doubt its the enhanced popularity while most other similar tools have been phasing out slowly. This entire scenario has raised the need for debates and discussions regarding what weight it should be awarded in the entire designing scenario.
Whenever we are going to discuss about the SEO-friendliness of Flash movies, we must not forget the number of emerging search engines in the recent past and their own way of ranking websites. As we all know that the algorithm varies from one Search Engine to the other the arising paradox has left its indelible mark on Flash movies to a great extent. Search Engines like Lycos and All the Web index flash sites. Even Google partially indexes such Flash sites. Perhaps the different treatments of Flash by different search engine crawlers leave the designer more in a state of confusion than convincing, because the ultimate objective of a web site remains to draw traffic and the fact remains that traffic comes mainly through the search engine. Lets now analyze the basic objective of a flash in a website. The still frame pictures fail to serve the purpose mainly when you want to explain something step-by-step to the visitors. There is no doubt that the ability of a Flash movie and its moving effect draws much more attention than the still images. Another big utility of flash is to present a lot of things to the visitors within a minimum space in the website. Flash not only enhances the dazzling impact but also allows you to communicate across a message in a much more proficient and elegant manner. So, how can a designer completely avoid Flash? We suggest the use of textual content for communication and flash movie for enhancement. We furnish a simple example to explain our proposition, “This toolbox is the right companion for you which has got ranges and drivers of various sizes and shapes to fit your exact requirement for household problems” being the textual content. Flash can be designed to exhibit how some of the tools help in working with common household problems. Now if we come to a flash menu where it’s decent jazzy effect draws traffic. Here we have got a solution for you. Use the URLs in the Property box of the button objects so the html code generated by Flash after publishing carries the physical URLs. This does not happen, when you are placing the URLs in some action scripts of Flash, where the URLs are completely embedded in the .swf file becoming invisible amongst the html code. The experts have found a tangible effect by using this technique as all search engine crawlers and spiders crawl through the entire content of the web page, whether it’s a simple content or a HTML programming snippet. The crawlers hardly find it difficult to read the URLs described in the web page. An intelligent way of mixing flash enhances your mode of communication while remaining SEO friendly. ----------------------------------------------------
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