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Glossary |
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2 Tier Allows affiliates to introduce more partners to your program in return for an additional commission on their referred partners (2nd tier) commissions. |
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Affiliate Businesses that run affiliate programs pay a commission on sales of their products or services generated from your website. Commission amounts vary. As an affiliate, you host a link or banner promoting the company's website or product. Click Here to check out our Affiliate Programs page |
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Anchor Text Anchor text usually gives the user relevant description or contextual information about the content of the link's destination. It's better to use a related text to the actual URL to make the text link stronger. For example, a hyperlink to our homepage might look like that:
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Conversion Ratio The conversion ratio is the average number of visitors who visit the site who make a purchase or perform some sort of action. (register as a customer, etc). Conversion ratios vary by the type of traffic you are getting. More "Targetted" traffic typically means higher conversion rates. |
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CPA/CPS - Cost Per Acquisition/Cost Per Sale This is typically an average dollar amount to the total cost in clicks it takes to convert to a sale. |
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CPC - Cost Per Click This is a frequent term used in PPC terminology. It refers to the cost associated with each click. |
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CPM - Cost Per Thousand Impressions. The price paid by an advertiser for a web site displaying their banner ad a thousand times. |
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CTR - Click Through Ratio or Click Through Rate. Metrics used in measuring the effectiveness of an advertising banner (and similar). The percentage of ad views that resulted in an ad click. A method of rating how many times a banner is clicked on. A ratio of the number of times a banner is shown to the number of times it is clicked on. For example, if a banner has a CTR of 20:1, it means that 1 out of 20 people have clicked on it (ie 5% of the people who viewed it). |
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eCPM - Effective CPM The effective cost per 1000 impressions generated by a cost-per-click ad. eCPM is determined by multiplying a number of factors, including the ad's cost per click (CPC) and its clickthrough rate (CTR). The resulting eCPM can be used to rank CPC ad campaigns against CPM campaigns. |
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Sand box Allegedly used by one large search engine as a probation period for new sites. Gaining a high PR is inhibited during this period. |
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SEO Search engine optimization - The term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine. A number of factors are important when optimising a website, including the content and structure of the website's copy and page layout, the HTML meta-tags and the submission process. |
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Hits/Visits This generally means ALL requests from a webserver including requests by a web browser for html pages, jpeg's, gif's and other images. Hits is a phrase often thrown around but is generally not very meaningful in quantitfying search engine traffic. |
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Impression The number of times an advertisment (banner/text ad) is displayed for all users. |
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Page Views The number of times your webpage was viewed. Includes duplicate views by the same visitor. |
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PPC Pay Per Click. |
| ROI Return on Investment. A quantitative analysis of investment in advertising and marketing budgets and the resulting return on the investment. |
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Unique Visitors Total number of unique visitors to your website or web page. |
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