The very basic concept is that traffic comes to your website through inbound links and traffic diverts from your site by outbound links. Inbound links are the links published in various websites, through which they route the traffic to your website, so essentially they become the asset of your website. The outbound links are the links in your website, through which you route them to various websites, so they become your liability. Google Page Rank Value also evaluates a website in a similar fashion. The more the inbound links, the better it is and the lesser the outbound links, the better PR value, you get, provided other factors remain constant.
The concept of traffic exchange is based on reciprocal link building where two-way links are imperative. We suggest you to keep a resource page or any other insignificant page, where you keep a stack of outbound links. When you want your inbound links from various sites, try to get a website, which has got a higher PRV by default, where such links hardly affects the PRV for that site. Again Google focuses much more on relevant links from your page, when they divert the visitor to the site with a better content. Say, when you are furnishing IBM products, an outbound link to IBM site will never affect adversely your PR value.
So, we insist you to keep a proper balance in your website and definitely take enough precautions before furnishing any link in your home page.
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