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Henry David Thoreau reflects the common human psychology in his own articulate way, He who can pronounce my name aright, he can call me, and is entitled to my love and service. Similarly, when we are talking about the search engine optimization or how to bring traffic to your website, then also we need to equally prioritize the names.
A very simple name index.htm or index.html is easier to recognize. The about us page may have a name like aboutus.html or about-us.html. This may kindly be noted that search engine prefers dash (-) than underscore (_) or a 24 alphabet names. A fascinating domain name sounds good, but a name which resemblance your business focus is much more useful to search engines. You will find most of the companies use their full name or brand name as domain; a classic example is Infosys or Cognizent. These all are highly useful to increase traffic to your website as search engines can trace them faster.
You can go through several SEO forums and search engines like Google Help to find out the ways of nomenclature, which will be highly effective in the long run. It is needless to remind that how to bring traffic to your website for now is not your objective only for today, but how to increase traffic to your website continuously is your main objective.
Last but not the least, be careful of the colonial issues, which is built up by mirror pages as read by google like search engine crawlers.
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