The phenomenal growth of Internet, its unprecedented popularity and the unimaginable desperation of the young aspirants to get the very best in today’s lucrative world has increased the demand for web presence by leaps and bounds. The competitive world along with the technological marvels has brought down the cost for web design and hosting drastically to even attract commoners to design and host their websites, at times even just for the sake of hobby. The gimmick prone world has treated websites as a parameter of prestige and reputation. We have reached a situation where even whois.com has to really work hard to find the number of running websites.
As there is no traffic controller to regulate the traffic in the World Wide Web like Road or Air traffic, the search engines play the most important role of attracting or even distracting traffic to your website. The emergence of search engine was perhaps to help the visitors to get a list of the concerned websites of their interest. If one searches about Software Industry, he will find millions of websites, who deal with software. The rate of growth was perhaps beyond the imagination of even the search engine companies and they have been continuously striving to find the most authenticate mechanism to list the websites as per their ranking. In the recent past many search Engine companies have also emerged some of them are very generic like Google, MSN, Yahoo, Altavista, while some of them are for very specific categories like fan site, education site etc. The key remaining problem for the search engines are the overwhelming population and intelligent way in which the website builders camouflage their products.
Continuous strive for excellence with innovation has produced so many types of the products and services since the beginning of civilization. The recent addition to the list is Search Engine Optimization. What does the term Search Engine optimization (or SEO) mean? In very simple terminology it is the visibility factor of one website in a search engine. One can comprehend that very easily just by applying his commonsense whenever he searches for a particular phrase of his interest at any search engine, he find a page listing comprising of all matches to his query but he browses only the top 10 or 20 sites that correspond to his requirement.
The search Engine visibility is perhaps the biggest challenge of the day, where the SEO companies work hard to place your website in the first 10, 20 or 40 sites, depending upon the probability of the searching phrases. Even a person with a sense of mathematics can apprehend the difficult level of a job when most of the parameters are quiet variable in nature with only one constant factor, which is ranking. The situation has been further worsened for the SEO companies, when they have found out that the algorithm, by which the search engine companies decide the prioritization of your website, varies immensely from one search engine to the other.
We will keep on discussing the problems encountered for a website and mitigation methodologies through a series of articles.
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