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Link building is the next step after your website design and content are done. It is extremely important to increase the amount of links you have pointing to your website. First you will need to submit your website to the necessary directories. Joining a link exchange market is a good idea as you will be able to exchange links with many other websites. This will help your website get a Page Rank and therefore the Search Engines will view your website with more authority. The way it works is a website that has a lot of other sites pointing to it gets a lot more authority when it comes to rankings. Think of it like a spider's web your website is in the middle and the websites pointing to your website will make a sort of web and that is why WWW stands for World Wide Web.
Please view the diagram below:
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