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Let's say you have a company that sells computers online in London. You need to be
displayed on the search engines such as Google and Yahoo when a person
searches for "Buy Computer" (Click
here for a screenshot example) because that is the point
when a person is looking for your product/service, therefore is the
best time to have your website displayed in front of the potential visitor/client.
So, you need to think of what keywords will be most effective for you, depending
on the product or service you provide. Here is an example of a General
keyword and a targeted keyword;
General keywords have more traffic volume and can be expensive. The best is to have a nice mix of General and Targeted keywords.
Computer (Very General)
Buy Computers (Genera Targeted)
Buy Computers Online ( Targeted)
Buy Computers Online in London (Very Targeted)
You can use this tool to help you find the keywords for your product/service
and also the amount of searches a month each keyword has.
Click here
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