Search Engine Submission is the act of registering a web site with different Search Engines for visibility without any assurance for securing a high rank. Search Engine Optimization or SEO in brief, is a continuous process of altering the web site to climb the higher rungs at any search engine. The significant common area is that both aim at to enhance the traffic to your website. Once these two definitions are clear to us, let us delve into the further details.
There are a plenty of free search engines available today on the Internet. Even the most renowned search engines like Google, Yahoo, MSN facilitates free listing. The recent Research reveals that the website which is listed in more number of search engines and directories gets a significant edge in ranking, as the instances of its occurrence becomes high to the search engine crawlers. So, perhaps the most simplistic solution is to depute a person who will do a bit of research on the Internet to find a huge list of all search engines and will start submitting the web site to all of them. It may demand time, but the objective of drawing traffic will be fulfilled. The reality is a bit complex, where a researcher needs to eliminate the SPAM, banned engines. The researcher also needs to find out which search engine caters to a category in particular. Listing a website with a different theme/ business objective in such a specialized search engine may vote against your ranking.
Some authentic paid submissions may drastically change the ranking scenario in a particular search engine and the ripple effect will spread over to the other search engines also keeping the same concept in tact, that more visibility brings more traffic and gets noticed by more crawlers. This may be noted that a significant traffic to a website will automatically place the site higher in rank, irrespective of application of any SEO techniques. Most of the top-notch corporations get a good rank even without putting much effort in SEO activities. Even the search engine crawlers index them by default, because the prime job of the search engine to display the most relevant site to the visitors when they are searching. This deviation can even divert the traffic permanently to other search engines. Moreover if you are satisfied with the number of sites listed and more importantly your required site then there remains no need to look for an alternate engine. How many other than the SEO people really try out different search engines for the same search? Remember even the market of search engines are facing the threat of saturation in this Internet world.
We will site a simple example. All the Internet visitors know and are aware that Yahoo and AltaVista had appeared much earlier in the Internet, whereas Google is a comparatively late entrant. Which search engine comes up in your mind first, when you want to go for Search, the 2nd highest activity on the Net?
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