When to start SEO activity? – Is a most common question for the website owners and the webmasters. We recommend starting SEO from the planning stage. Whenever you are designing a website, you must clearly define the global objective of the entire website and the local objective of each page. This is an inevitable walkthrough, which every designer has to undergo. If you cannot freeze the objective of each page, you may land up having several useless and redundant pages, which create utmost boredom to the traffic. Remember drawing traffic is the most important parameters for the success of a website, but sustaining return traffic is equally important. Experts feel that you will find hardly 5% of the visitors, who will love your product at first glance, retain their interest or return for another look later. In case of service companies, the scenario worsens, as the visitor wants to know much more details about the company and its credential before finalizing the deal.
So the determining objective of each page is essential. Once the objective has been finalized then the designer has to spend a considerable amount of time in association with the marketing people to decide on the design of the page. Which are the products to be highlighted? Which are the Unique Selling Points of the company pertinent to that product? How many products are to be highlighted in the Home Page? We suggest you to restrain to 2 products.
Now the main issue comes up which is to design the content and advertisement. You need to freeze the slogan, the USP, the salient features and the offers and discounts (if any). You must decide on the Headers/ Sub Headers/ Scrolling texts and way of highlighting before delving into the construction stage.
This may be noted that SEO of a website starts from the content and design stage itself.
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