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SEO - the need, but how? |
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The desperation of website owners for promoting websites at search engines has initiated the emergence of Search Engine Companies in geometric progression in the recent past. If anyone searches the phrase SEO companies one gets a list of 16,900,000 sites. So one can just sneak a peep into this populous world of SEO. More interestingly, if one searches by SEO consultants (within quotes), then 703,000 options are available to you for selection. The figures not only indicate the need but also show the growth rate of SEO companies and consultants. The figure, which is however unavailable is the number of corporations and website owners who rely more on themselves for their own SEO needs irrespective of their primary business goals. These amazingly luring facts have obviously paved the way into creating a world of suspended disbelieve which has become the hype and the obvious in demand segment. Thus this has enhanced the chances of frauds through gimmicks like “Result in 7 days”, “Guaranteed SEO”, “1000 Traffic Exchange everyday”. We surely advise one to give deep thought before relying on the integrity of these advertisements and always accept them with a pinch of salt.
What we suggest, Why don’t you try out to follow the basic steps on your own? The obvious question – How? • Define goal for each of the pages on your website • Analyze the most searched keywords/ phrases (Look for parallel keywords also) • Apply them in your content as Meta tags • Try to design using any open source package • Use Flash only for decoration/ glamour of your pages (not for keywords) • Use the keyword based ALT tag for each of the images • Try to reduce the size of the web pages • Try to increase the number of web pages of your site • If possible, try to get it validated by w3c • Submit the site in different search engines and directories • Seek permission/ negotiate with different site owners for one way links • If you require faster result, go for Pay Per Click (PPC) management • Wait patiently… In reality, none of these tasks are too difficult for the web developers/ designers of your company to accomplish. Let us take the example where one seeks permission for link building by sending emails to different site owners/ webmasters. The essential factor being research and analysis to attract the potential traffic for link building from relevant websites that has got a higher rank in search engine and has a higher Page Ranking Value (PPV). So, the best way to achieve it is by searching the websites at the search engine by using equivalent keywords/ phrases. Look who comes higher in rung and check their PPV by using Page Rank Info (www.prchecker.info) sort of tools. We suggest you to avoid the websites listed in the first few pages, as they will be either not interested or charge a premium price. One needs to record a huge number of parallel websites to fulfill your desired goal as you find the success rate of finding agreeable websites at your price very limited. However Search Engine Submissions are mostly free. So it will soothe your aching wound! But we must say, never take SEO as a time-bound project; rather it is a process that deserves continuous patient perseverance. ----------------------------------------------------
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