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Traffic Analysis – How? |
| Traffic Analysis is the key part of any Web Analysis technique as the ultimate objective of any web site is to reach the right traffic or inversely to attain the attention of the desired traffic. Website is the most acceptable advertising media rewarded by the Internet boom.
Some commonly enquired questions- Volume of traffic encountered per day. Which part or parts of the world hits upon your website most. What class of people comprises the traffic at your site? What is the percentage of repetitive visitors? Which search engine contributes most of the traffic? Which Keyword/ phrases draw the major portion of the traffic? Which browser or browsers most prefer. What is the rate of clicking Advertisements at your website. Which other website or sites contribute a major chunk of visitors to your website What is your conversion ratio from the Web site traffic? Now the question comes how do you find out these figures? You need to basically track the IP Addresses of visitors, Hit count, Performance/ Payment from the advertisers/ sponsors There are several manual processes to keep track of the above. Programmers can write various programs to give you the right figures. The age of automation has evolved a lot of customized automated tools to give you all such figures just by a few click of the mouse. Most of the web hosts supply you the additional tools for traffic analysis. There are plenty of such tools available free over the Internet. If you are confused then Google Analytics is there, which not only gives you the figures but also its unique graphical representation yields you the most comprehensive analysis methods. ----------------------------------------------------
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